Twitter is a key social media channel for many businesses. How to use it efficiently though, and what are the Twitter marketing rules you should follow when posting from your corporate account? Find out my 10 ‘do’s below (10 don’ts will follow in a next blog post).
1) Keep your tweets short
Tweets can be up to 140 characters, but better keep them way shorter. A report by Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate.
2) Research and identify your #hashtags
Hashtags are the key to making your tweets reach the right recipients. But before you start using them, find out the tags most appropriate for your business. Here are 7 tips on making the most out of hashtags: http://denovati.com/2013/11/twitter-hashtags
3) Schedule your tweets to cover all time zones
If you want to reach a bigger audience, you should tweet in all time zones. So, use a web or desktop tool for scheduling your tweets. The Buffer App Tool is my personal favorite.
4) Shorten your links
Using tools like bit.ly you can shorten your links and also get stats about them (number of clicks, time zone distribution of clicks, etc.). Use the stats to adjust the tweets – e.g schedule more of them in the time zone getting you most clicks.
5) Use direct messages to thank your new followers for connecting
This is a great way to acknowledge and personally connect with new followers. In the message you may also direct them to other social media channels or featured resources.
6) Tweet during the weekends too
Engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays, so take advantage of this trend and always schedule a few posts for the weekends.
7) Shout Out to Users Who Mention You
Especially if that mention is favorable, don’t be shy about tweeting thanks, tips or promotions to someone who’s shown your brand some Twitter love. Users are surprised and delighted to find a brand in their stream of replies.
8) “Curate” good content
Share blog posts and articles by industry experts that you think your readers will find valuable.
9) Use call to action phrases in your tweets to increase engagement
Asking your fans to retweet your content can do wonders with engagement. Tweets that ask followers to „RT“ receive 12 times higher retweet rates than those not using this call to action.
10) Send #FollowFridays
To highlight your favorite or new tweeters, send FollowFriday tweets. Send these tweets on Fridays, include the #FollowFriday or #FF hashtag and the Twitter handles of your new/favorite followers.
Now that you know what you should do in Twitter, wait for Part 2 (coming soon!) to find out which are the 10 “forbidden” things when tweeting from your corporate account.