About Svetla Markova

Marketing Manager at IndigoVerge.

5 Google Analytics features you should pay attention to

Google Analytics is for sure the most widely used website statistics tool. Since it first rolled out in November 2005, the platform has undergone some spectacular changes so it could offer you the most targeted data about your users and their interaction with your website/app. And since it’s such a big tool, loaded with lots […]

By |2015-02-04T14:40:40+00:00Februar 4th, 2015|0 Comments

9 ways to spice up your company Facebook page

Are you looking for new ways to spark your Facebook fans’ interest and bring some charisma to your company page? I’ve summarized in this post 9 tips/good practices that I am using on my job as an online marketing specialist.

1) Update your cover image every once in a while

You know what people say – there’s […]

By |2014-12-09T11:47:21+00:00Dezember 9th, 2014|0 Comments

Infographics – a new communication tool in digital era

Today’s digital age has made the sharing of information (and personal opinion) as easy as falling off a log. The users are literally suffering from information overload and rarely have the time and patience to read a blog post or an article from start to end. So, how do we catch the users’ attention when […]

By |2014-10-17T15:10:12+00:00Oktober 17th, 2014|0 Comments

5 must-have Twitter tools

Being the Marketing Executive at IndigoVerge, I am responsible for the administration of multiple Twitter accounts. Still, I’ve managed to optimize my tweeting environment so posting and monitoring tweets is quick and efficient, and I wanted to share with you 5 tweeting tools I wouldn’t make it without.


By |2014-09-24T10:40:10+00:00September 24th, 2014|0 Comments

Why boost the team adrenaline?

If you are following our corporate blog, you are probably expecting another social media marketing blog post from me. Well – this time, I want to share some thoughts on another topic – team events. In particular, why I like the adrenaline team events and will keep organizing them.

I’ve never been an HR person […]

By |2014-07-08T15:46:46+00:00Juli 8th, 2014|0 Comments