Google Analytics is for sure the most widely used website statistics tool. Since it first rolled out in November 2005, the platform has undergone some spectacular changes so it could offer you the most targeted data about your users and their interaction with your website/app. And since it’s such a big tool, loaded with lots […]
Are you looking for new ways to spark your Facebook fans’ interest and bring some charisma to your company page? I’ve summarized in this post 9 tips/good practices that I am using on my job as an online marketing specialist.
1) Update your cover image every once in a while
You know what people say – there’s […]
In my blog post “Why changes in business models are vital for the adoption of new technologies” I tried to explain how IoT solutions change the communication and give the opportunity to the equipment manufacturers (OEM) to take the place of the pro-active party instead of the customer in case of a potential incident […]
This month Google celebrates 14 years since the official launch of their own online advertising service known as Google AdWords. For that time, Google AdWords has become a favorite tool for many advertisers who’ve been running Pay-Per-Click (PPC) marketing campaigns for their products and services.
So if your aim is to brand yourself as […]
If you are running a business that is looking for a technology partner, then you are probably wondering how to pick the right one, how to ensure your choice is right and will not jeopardize your business.
Usually you are faced with these two options:
- choose from a list of companies you were recommended (by a friend, […]
Social media has been a powerful arena for online marketing in the past few years. But since there are so many social networks available on the web, it’s essential to figure out which of these are the perfect fit for your business. In a series of posts (part 1 here,