Google Analytics is for sure the most widely used website statistics tool. Since it first rolled out in November 2005, the platform has undergone some spectacular changes so it could offer you the most targeted data about your users and their interaction with your website/app. And since it’s such a big tool, loaded with lots
Are you looking for new ways to spark your Facebook fans’ interest and bring some charisma to your company page? I’ve summarized in this post 9 tips/good practices that I am using on my job as an online marketing specialist.
1) Update your cover image every once in a while
You know what people say – there’s
In my last post, I shared with you my experience with the Google AdWords certification process. Now I’d like to tell you about the new Google Analytics exam that has only recently been included in the Google Partners program. If you are anything like me when preparing for a Google certification exam, you’ll probably
This month Google celebrates 14 years since the official launch of their own online advertising service known as Google AdWords. For that time, Google AdWords has become a favorite tool for many advertisers who’ve been running Pay-Per-Click (PPC) marketing campaigns for their products and services.
So if your aim is to brand
Today’s digital age has made the sharing of information (and personal opinion) as easy as falling off a log. The users are literally suffering from information overload and rarely have the time and patience to read a blog post or an article from start to end. So, how do we catch the users’ attention when
Being the Marketing Executive at IndigoVerge, I am responsible for the administration of multiple Twitter accounts. Still, I’ve managed to optimize my tweeting environment so posting and monitoring tweets is quick and efficient, and I wanted to share with you 5 tweeting tools I wouldn’t make it without.
My colleague Svetla recently gave her 7 reasons why email marketing is important for growing your business and hopefully you got really determined to start sending newsletters, if you haven’t done this so far. But, which email marketing software should you use?
In this post, I’ll share my experience with two of the most popular email