May 232014

10 reasons why your brand needs social media presence, part 2

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In part 1 of this post I listed 5 reasons for setting up social media presence for your brand. Here are 5 more:

why_using_social_media_p26. Branding with social media helps create your identity and build reputation.

With every message you post on your profile pages, you build an image and vision for your company. Plan your social media content carefully so it consistently carries the same tone and message. Also, make sure that the design and information provided in your SM profiles is consistent with your website.


May 212014

10 reasons why your brand needs social media presence, part 1

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why_using_social_mediaEverybody uses social media nowadays, so my company has to be there, too!” If that’s the reason why you start building social media presence for your brand – you might get “socially” lost very soon! Knowing the benefits you might get from social media will help you plan your strategy and content in advance.

So, before creating a company profile in Facebook, or Twitter, or LinkedIN, or any other social media network – here are my top 10 reasons for using social media:


May 162014

We’ve rebranded! CompletIT is now IndigoVerge!

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Dear clients, partners and supporters!

cropped-indigoVerge-logo-large.pngMy name is Ilia Iordanov and I am the co-CEO of CompletIT. With this post I want to announce something special: As of this week, IndigoVerge is the new name of our software development company CompletIT.

As you may know, until recently CompletIT has been focused on outsourced software solutions. Part of them were related to Microsoft Silverlight technology, considering our expertise and support for this technology.