Blog 2017-09-29T08:40:47+00:00
Aug 252014

Electric cars – pros & cons

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I’m a huge fan of Tesla and electric vehicles (EV) in general, but my friends often ask me why someone would buy an electric car. I’ve always thought it’s obvious, but they wouldn’t be asking me if it was so. That’s why I decided to put all pros and cons in a short blog post.

Before we start it’s important to mention that EVs aren’t a new concept at all. Actually the first vehicles were built in the 19th century by people like Thomas Davenport (1835) and Robert Davidson (1838). So what we have here is an […]

Aug 132014

5 things you should be looking for in a technology partner

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If you are running a business that is looking for a technology partner, then you are probably wondering how to pick the right one, how to ensure your choice is right and will not jeopardize your business.

Usually you are faced with these two options:

  • choose from a list of companies you were recommended (by a friend, someone from your network, etc.)
  • search for a partner (web search, ads, freelance platforms, etc.)

In both cases what matters most to you is the attitude of the company: do they deliver on time, are they honest and responsible, could they fit your business needs, are they […]

Jul 152014

Email Marketing Software – Constant Contact vs. MailChimp

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My colleague Svetla recently gave her 7 reasons why email marketing is important for growing your business and hopefully you got really determined to start sending newsletters, if you haven’t done this so far. But, which email marketing software should you use?

In this post, I’ll share my experience with two of the most popular email marketing tools: MailChimp & Constant Contact.


Jul 82014

Why boost the team adrenaline?

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If you are following our corporate blog, you are probably expecting another social media marketing blog post from me. Well – this time, I want to share some thoughts on another topic – team events. In particular, why I like the adrenaline team events and will keep organizing them.

I’ve never been an HR person (not formally, at least), but in my experience so far, I’ve always been involved in the ideation of team events. I hope it’s because people like my flair for adventures and team surprises 🙂 I’ve organized spa, travel, hiking, extreme team weekends, basically everything you […]

Jul 22014

Letting your visitors get in touch with you. Instantly. At no cost.

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Customer support tipsLet’s assume you already have a great website – informative, intuitive and you offer just the right services that your visitor needs. What’s the next step? You need to urge the visitor to get in touch with you. To send an inquiry. To pick up the phone. To leave you a message. Right then, as soon as s/he’s figured out you might be the right provider s/he’s been looking for.

Here comes the importance of offering reliable and low-cost ways for your customers to get in touch. What are the options, and […]

Jun 262014

Why changes in business models are vital for the adoption of new technologies

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How IoT changes the existing business modelsWorking in the field of IoT (Internet of Things) for the past two years, with IndigoVerge own project HutGrip (, I have frequently reflected on the factors that influence the adoption of any new technology.

I see as a key factor the readiness of managers and the industry as a whole to switch to a new business model, as required by the new technology. Without this switch you may not take advantage of the benefits of the new technology and mass adoption […]

Jun 242014

Company blog – how and why?

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Business blogging

I often get this question from our customers: do you think I need a blog? I’m not sure I can post in it regularly. What kind of posts should I have? And who should post in it at all?

In my experience as founder of Deed and marketing manager in IndigoVerge I have multiple times seen the benefits of keeping a company blog. In this post, I will share lessons learnt and tips on making the most out of this corporate media.


Jun 172014

Twitter Marketing – 10 DON'Ts

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Twitter marketing - 10 DON'TsIn order to create a Twitter marketing strategy that is relevant to your business (and rocks!), you first need to get familiar with the basic tweeting “etiquette”. In Part 1 of this blog post you got my 10 DOs for tweeting from a corporate Twitter account. Now here are 10 things to avoid if you want to keep your Twitter followers happy.

1) Don’t use more than 2-3 #hashtags

#Hashtags can be a #useful #tool, but #toomany of them in a #single #tweet might be #annoying and #overwhelming.


Jun 122014

Twitter Marketing – 10 DOs

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twitter_iconsTwitter is a key social media channel for many businesses. How to use it efficiently though, and what are the Twitter marketing rules you should follow when posting from your corporate account? Find out my 10 ‘do’s below (10 don’ts will follow in a next blog post).

1) Keep your tweets short

Tweets can be up to 140 characters, but better keep them way shorter. A report by Buddy Media revealed that Tweets shorter than […]