Jul 22014

Letting your visitors get in touch with you. Instantly. At no cost.

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Customer support tipsLet’s assume you already have a great website – informative, intuitive and you offer just the right services that your visitor needs. What’s the next step? You need to urge the visitor to get in touch with you. To send an inquiry. To pick up the phone. To leave you a message. Right then, as soon as s/he’s figured out you might be the right provider s/he’s been looking for.

Here comes the importance of offering reliable and low-cost ways for your customers to get in touch. What are the options, and […]

Jun 262014

Why changes in business models are vital for the adoption of new technologies

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How IoT changes the existing business modelsWorking in the field of IoT (Internet of Things) for the past two years, with IndigoVerge own project HutGrip (www.hutgrip.com), I have frequently reflected on the factors that influence the adoption of any new technology.

I see as a key factor the readiness of managers and the industry as a whole to switch to a new business model, as required by the new technology. Without this switch you may not take advantage of the benefits of the new technology and mass adoption […]

Jun 242014

Company blog – how and why?

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Business blogging

I often get this question from our customers: do you think I need a blog? I’m not sure I can post in it regularly. What kind of posts should I have? And who should post in it at all?

In my experience as founder of Deed and marketing manager in IndigoVerge I have multiple times seen the benefits of keeping a company blog. In this post, I will share lessons learnt and tips on making the most out of this corporate media.

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Jun 172014

Twitter Marketing – 10 DON'Ts

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Twitter marketing - 10 DON'TsIn order to create a Twitter marketing strategy that is relevant to your business (and rocks!), you first need to get familiar with the basic tweeting “etiquette”. In Part 1 of this blog post you got my 10 DOs for tweeting from a corporate Twitter account. Now here are 10 things to avoid if you want to keep your Twitter followers happy.

1) Don’t use more than 2-3 #hashtags

#Hashtags can be a #useful #tool, but #toomany of them in a #single #tweet might be #annoying and #overwhelming.

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Jun 122014

Twitter Marketing – 10 DOs

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twitter_iconsTwitter is a key social media channel for many businesses. How to use it efficiently though, and what are the Twitter marketing rules you should follow when posting from your corporate account? Find out my 10 ‘do’s below (10 don’ts will follow in a next blog post).

1) Keep your tweets short

Tweets can be up to 140 characters, but better keep them way shorter. A report by Buddy Media revealed that Tweets shorter than […]

Jun 62014

7 reasons why email marketing is important

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Email marketingI’ve often heard customers say that they are not willing to enable subscription for and send email newsletters. The reason? Email marketing is ‘not working’ anymore.

I would have to disagree with this though, seeing a really good effect from the newsletters we’ve been sending on IndigoVerge own projects. Here are my top 7 reasons for maintaining a regular email newsletter:

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Jun 52014

10 trending social media channels you need to be active at, part 3

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We looked at Facebook, Twitter, LinkedIn, Pinterest and StumbleUpon in the previous 2 parts of this post. Here are the next 5 social media channels in my top 10 list.

6. Google+

1_google.plus_Google+ Pages allow organizations and companies to connect with their fans. It’s pretty similar to Facebook fan pages.

Appropriate for:

Brands, media companies, B2B networking.

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Jun 22014

10 trending social media channels you need to be active at, part 2

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In part 1 I’ve covered Facebook and Twitter as the top 2 social media channels you need to be active at. In this blog post I’ll review LinkedIn, Pinterest and StumbleUpon.

3. LinkedIn

linkedin_smLinkedIn is the leading online professional directory of individuals and companies and the content posted here is more business-oriented. The main reason behind creating a business page on LinkedIn is to attract leads and build networking relationships.

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May 282014

10 trending social media channels you need to be active at, part 1

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Social media has been a powerful arena for online marketing in the past few years. But since there are so many social networks available on the web, it’s essential to figure out which of these are the perfect fit for your business. In a series of posts (part 1 here, part 2, part 3) I’ll be doing a brief overview on the 10 most efficient social networks nowadays. And you can pick the ones […]

May 262014

Lessons learnt: selling digital content

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selling_virtual_contentIn the history of our company we have already launched several own projects. The great thing about owning a project is – you can try literally any idea that occurs to you, be it related to product development, marketing, sales, etc and see if it works or not.

This is what happened with an idea we had with SilverlightShow – to provide ebook versions of the articles on the website. These are unique articles (residing only on SilverlightShow), authored by MVPs mostly and very often discussing […]