Oct 4, 162016

Implementing smart IoT-based street lights – how smart is smart enough?

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How smart should a smart IoT-based LED lighting be?
This was the key question we had to answer when we started work on a recent IoT consulting project – an IoT solution responsible for managing the street LED lighting. The result we were looking to achieve was, of course, increased efficiency and reduced energy and maintenance costs, considering the longer life and much reduced energy consumption of LED-based lighting.

During the discussions with our client, we put on the table three possible levels of optimizations. Each of those had to be evaluated based on costs and value added. All three optimizations […]

Sep 12, 162016

IndigoVerge will participate in Internet of Things Bulgaria Summit 2016

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IndigoVerge will participate in Internet of Things Bulgaria Summit 2016, a one-day event focused entirely on Internet of Things.

Ivan Dragoev, CEO of IndigoVerge has been invited as a speaker and will lead a 45 minute session with topic “Internet of Things adoption process from business perspective”. The event will take place on 29 September, at Software University, Sofia.

The event has two tracks – Tech and Business. Ivan Dragoev’s session is a part of the business track and will begin at 11:45. He will talk about his experience at IndigoVerge helping clients understand, plan and adopt IoT-based […]

Apr 1, 152015

Hydrogen Vehicles vs. Electric Vehicles

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VideoToday I watched a very interesting video about the efficiency and the environmental impact of both the Hydrogen Fuel-Cell Vehicles (HFCV) and Electric Vehicles (EV). The presenter is Tony Seba – a Lecturer in Entrepreneurship, Disruption and Clean Energy at Stanford University. He managed to outline the main differences between both technologies in a very comprehensive and clear way.


Feb 26, 152015

Choosing software for managing charging stations network for EVs – the process and lessons learnt

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IoT consultingIn October 2014 IndigoVerge was selected as the IoT Consulting partner in a project for building a network of charging stations for electric vehicles (EVs). Our responsibility was everything IT and IoT such as consulting, evaluating different software solutions, tests, upgrades, deployment, integration, mobile apps, support etc. But, our first and probably most important task was to find the least expensive (in terms of money and time) way to give the business a start so we can figure out whether it’s viable at all. So in this post I’ll […]

Feb 6, 152015

World Economic Forum research of the Industrial Internet of Things (IIoT) potential

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Industrial Internet of ThingsWhile Internet of Things was appointed by Gartner as the most hyped technology in 2014, I believe that Industrial Internet of Things has even bigger potential and will change the business models in the industry entirely in the next decade.

World Economic Forum in collaboration with Accenture released a research paper “Industrial Internet of Things: Unleashing the Potential of Connected Products and Services” which brings more light to the future based on the IIoT.

Here you will find out the key points from the research regarding the business models, […]

Feb 4, 152015

5 Google Analytics features you should pay attention to

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Google Analytics is for sure the most widely used website statistics tool. Since it first rolled out in November 2005, the platform has undergone some spectacular changes so it could offer you the most targeted data about your users and their interaction with your website/app. And since it’s such a big tool, loaded with lots of features, you could easily miss some of the opportunities it could offer to you. Below I have briefly explained 5 essential Google Analytics features that will help you make the most of the platform.


Dec 9, 142014

9 ways to spice up your company Facebook page

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Are you looking for new ways to spark your Facebook fans’ interest and bring some charisma to your company page? I’ve summarized in this post 9 tips/good practices that I am using on my job as an online marketing specialist.

1) Update your cover image every once in a while

You know what people say – there’s no second chance for a first impression. And the cover image is among the first things a user visiting your company Facebook page will see. So – make sure the cover image is up-to-date and conveys the appropriate message to your user. Update it to […]

Nov 26, 142014

What to expect from the Google Analytics exam 2014

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In my last post, I shared with you my experience with the Google AdWords certification process. Now I’d like to tell you about the new Google Analytics exam that has only recently been included in the Google Partners program. If you are anything like me when preparing for a Google certification exam, you’ll probably try to find out as much details as possible about the test before taking it. Well, I believe you are at the right place 🙂 In the below presentation, I’ve summarized all the needed information for successfully passing the exam. You can also download the […]

Nov 25, 142014

Equipment manufacturers, IoT and business models comparison

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In my blog post “Why changes in business models are vital for the adoption of new technologies” I tried to explain how IoT solutions change the communication and give the opportunity to the equipment manufacturers (OEM) to take the place of the pro-active party instead of the customer in case of a potential incident or accident. And on a conceptual level this is still and will be valid.


Oct 29, 142014

How to become a Google AdWords certified professional and why

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This month Google celebrates 14 years since the official launch of their own online advertising service known as Google AdWords. For that time, Google AdWords has become a favorite tool for many advertisers who’ve been running Pay-Per-Click (PPC) marketing campaigns for their products and services.

So if your aim is to brand yourself as a PPC expert, you should definitely consider taking the Google AdWords certification exam. I passed the exam a few months ago (after postponing it for more than a year, shame on me!) and I’m very glad that I did it. What was my motivation and […]