Blog 2017-09-29T08:40:47+00:00
Feb 62015

World Economic Forum research of the Industrial Internet of Things (IIoT) potential

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Industrial Internet of ThingsWhile Internet of Things was appointed by Gartner as the most hyped technology in 2014, I believe that Industrial Internet of Things has even bigger potential and will change the business models in the industry entirely in the next decade.

World Economic Forum in collaboration with Accenture released a research paper “Industrial Internet of Things: Unleashing the Potential of Connected Products and Services” which brings more light to the future based on the IIoT.

Here you will find out the key points from the research regarding the business models, […]

Feb 42015

5 Google Analytics features you should pay attention to

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Google Analytics is for sure the most widely used website statistics tool. Since it first rolled out in November 2005, the platform has undergone some spectacular changes so it could offer you the most targeted data about your users and their interaction with your website/app. And since it’s such a big tool, loaded with lots of features, you could easily miss some of the opportunities it could offer to you. Below I have briefly explained 5 essential Google Analytics features that will help you make the most of the platform.


Dec 92014

9 ways to spice up your company Facebook page

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Are you looking for new ways to spark your Facebook fans’ interest and bring some charisma to your company page? I’ve summarized in this post 9 tips/good practices that I am using on my job as an online marketing specialist.

1) Update your cover image every once in a while

You know what people say – there’s no second chance for a first impression. And the cover image is among the first things a user visiting your company Facebook page will see. So – make sure the cover image is up-to-date and conveys the appropriate message to your user. Update it to […]

Nov 262014

What to expect from the Google Analytics exam 2014

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In my last post, I shared with you my experience with the Google AdWords certification process. Now I’d like to tell you about the new Google Analytics exam that has only recently been included in the Google Partners program. If you are anything like me when preparing for a Google certification exam, you’ll probably try to find out as much details as possible about the test before taking it. Well, I believe you are at the right place 🙂 In the below presentation, I’ve summarized all the needed information for successfully passing the exam. You can also download the […]

Nov 252014

Equipment manufacturers, IoT and business models comparison

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In my blog post “Why changes in business models are vital for the adoption of new technologies” I tried to explain how IoT solutions change the communication and give the opportunity to the equipment manufacturers (OEM) to take the place of the pro-active party instead of the customer in case of a potential incident or accident. And on a conceptual level this is still and will be valid.


Oct 292014

How to become a Google AdWords certified professional and why

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This month Google celebrates 14 years since the official launch of their own online advertising service known as Google AdWords. For that time, Google AdWords has become a favorite tool for many advertisers who’ve been running Pay-Per-Click (PPC) marketing campaigns for their products and services.

So if your aim is to brand yourself as a PPC expert, you should definitely consider taking the Google AdWords certification exam. I passed the exam a few months ago (after postponing it for more than a year, shame on me!) and I’m very glad that I did it. What was my motivation and […]

Oct 172014

Infographics – a new communication tool in digital era

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Today’s digital age has made the sharing of information (and personal opinion) as easy as falling off a log. The users are literally suffering from information overload and rarely have the time and patience to read a blog post or an article from start to end. So, how do we catch the users’ attention when publishing content? An efficient and recently becoming very popular option is the use of infographics. Let me share in this blog post some facts and my experience with infographics.


Sep 252014

Join my Internet of Things session at the International Fair Plovdiv, Sept 30th

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If you’ve been following my previous blog posts, you know that over the past two years I’ve been working in the field of IoT (Internet of Things) with IndigoVerge own project HutGrip ( And I’m glad that on September 30th I’ll have the chance to share my impressions and experience in this industry at the International Fair in Plovdiv.

International Fair Plovdiv is holding its 70th tech edition on Sept 30th. This is one of the most appreciated business forums for investment goods and technologies in Southeastern Europe and a very old […]

Sep 242014

5 must-have Twitter tools

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Being the Marketing Executive at IndigoVerge, I am responsible for the administration of multiple Twitter accounts. Still, I’ve managed to optimize my tweeting environment so posting and monitoring tweets is quick and efficient, and I wanted to share with you 5 tweeting tools I wouldn’t make it without.


Sep 182014

Webit Istanbul – let's meet!

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The beginning of October I will be representing IndigoVerge at a pretty interesting Digital marketing and Innovation Conference – the Webit Congress in Istanbul, Oct 1-2, 2014.

I’ve seen on social media that the event has almost sold out and no wonder – there’s a bunch of pretty good speakers I’m looking forward to see. My key area of interest right now, being the Marketing Manager at IndigoVerge, is the digital marketing sessions, but, being a founder at the startup employee engagement platform Deed I am also keen to join the […]